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Recruitment Tools

Recruitment Preparation
Recruitment Marketing
Recruitment Week

Recruitment Preparation

• RLA Presentation – A comprehensive presentation delivered at past RLA’s that will help your chapter identify, locate, and secure the best men on campus.
• MGCA Presentation – A presentation delivered at the 2004 and 2005 MGCA conference for school’s with large IFCs. This presentation discusses sponsorship opportunities and summer recruitment techniques for IFCs.
  
• Recruitment Presentation – A PowerPoint presentation delivered at the 2003 National Convention. This presentation can be used during recruitment retreats and offers plenty of tangible recruitment strategies.
• Sample Dorm Storm and Move-in Script – So your chapter has taken the initiative to get an early start on recruitment and has chosen to participate in freshman move-in, but you do not know what to say?
• Tailgate Checklist – Tailgating before sporting events is a great informal recruitment event. However, you do not want the event to look disorganized. Here’s a sample list of the items your chapter should pack for the tailgate.
• Continuous Recruitment Activities – A list of inexpensive and informal recruitment activities your chapter can utilize for recruitment initiatives.
• Recruitment: The Theta Mu Way – An itemized list drafted by E.Allen James winner and former University of Kentucky recruitment chairman Robby Martin. Robby shares the strategy employed by the University of Kentucky Chapter.
• Locating the All-Pro Delta Sigs – Do you feel like your chapter struggles to identify the type of men your chapter would like to pledge? Is the chapter unsure of where to find these men?
• Hosting the recruitment retreat – Here’s a list of items that should be discussed during a half-day brotherhood recruitment retreat.

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Recruitment Marketing

• Sample Postcard – Template with exact sizes that can be used for a direct marketing effort.
• Sponsor Letter – Template of a letter used to secure recruitment sponsors and to offset recruitment expenses.
• Sponsor Contract Webpage – Interested in selling advertising space on your webpage and making money? Here’s a template contract.
  
• Business Card – Sample Template of a business card that can be used during recruitment efforts.
• Business Card Back Labels – Template of mailing labels that should be placed on the back of the business card. Printing on two sides can be expensive, but this method will enable the chapter to recycle the cards.
• Sample Parents Guide – The University of Kentucky Parent’s Guide about Greek Life. There are excerpts within the document your chapter can utilize for your marketing efforts directed at concerned parents.
• Sample Scholarship Application – Does your chapter have a poor GPA? Do you have a problem retaining new members due to poor scholastic performance? Try utilizing a recruitment scholarship to attract better students.
• T-shirt Samples – Sample t-shirt designs. These t-shirts demonstrate effective marketing with the use of popular colors and appropriate, yet catchy slogans.
• T-shirt Samples – Sample t-shirt designs. These t-shirts demonstrate effective marketing with the use of popular colors and appropriate, yet catchy slogans.
• T-shirt Samples – Sample t-shirt designs. These t-shirts demonstrate effective marketing with the use of popular colors and appropriate, yet catchy slogans.
• Brother Badges – Template used to create professional looking name badges for recruitment.
• Recruitment Information Cards – This professional looking card will allow your chapter to gather information from prospective members. All information from these cards will be used to create/update the prospect recruitment list.
• Recruitment Tri-fold – This template is a sample brochure used for recruitment efforts throughout the nation. Versions of this document have been used in expansion since 1994 and are currently being utilized by many of our top performing recruitment chapters.
• Incoming Letter – A template of a document used in mass mailing efforts that welcomes students to college.
• Personal Letter – A template of a document used in direct mailing efforts that invites recruits to Delta Sig activities.
• Prospect Letter
• Sample Spring Recruitment Letter – A template used to welcome students back to school for the spring semester and encourages them to stop by during recruitment.
• Sample Spring Recruitment Letter II – A template used to welcome students back to school for the spring semester and encourages them to stop by during recruitment.
• Hosting the Recruitment Retreat – Here’s a list of items that should be discussed during a half-day brotherhood recruitment retreat.
• Dress to Impress – Not only is it important to dress to impress, it is as equally important to get others to notice your chapter. A clear and consistent marketing message is essential.
• Presentations – Interested in speaking with sororities and other student organizations for referrals? Not sure what to say or do? Try this document.
• Letter to Pledge Parents – This template can be used to introduce your newest members to Delta Sigma Phi.  This approach will assist with your pledge retention ratio and may lead to donations

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Recruitment Week

• How to Win During Formal Rush – Presentation delivered during the 2005 Convention.
• FAQ Responses – Need help answering a tough question? Not sure how to respond to the “money” question? Use this template of talking points that can be customized for local chapter use. These REALLY do work!
• Recruitment “Box” – Each chapter should have a box of items that include the following materials.
• War Room – Similar to professional athletic teams, Delta Sigs need a “war room” where decisions are made and extra materials are kept.
  
• Recruitment Week Teams and Roles – A comprehensive listing of specific teams and roles members of the chapter can play during formal recruitment (rush week) efforts.
• Common Sales Pitches – Still trying to get the recruit to accept his bid, but he will not commit? Try these lines.
• Sample Conversation Starters – Do you have guys that have a difficult time initiating a conversation? Here are a few generic “ice-breakers”.
• The Cold Call – Although this method can be intimidating, a detailed phone script will minimize the fear and allow you to succeed in your recruitment efforts.

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