Recruitment Marketing :: Delta Sigma Phi

Recruitment Marketing

Sample Postcard – Template with exact sizes that can be used for a direct marketing effort.

Sponsor Letter – Template of a letter used to secure recruitment sponsors and to offset recruitment expenses.

Sponsor Contract Webpage – Interested in selling advertising space on your webpage and making money? Here’s a template contract.

Door Hanger – The newest and most exciting recruitment tool used at Auburn and the University of Kentucky. A template that can be tailored for your residence hall marketing efforts.

Business Card – Sample Template of a business card that can be used during recruitment efforts.

Sample Recruitment Guide

Business Card Back Labels – Template of mailing labels that should be placed on the back of the business card. Printing on two sides can be expensive, but this method will enable the chapter to recycle the cards.

Sample Parents Guide – The University of Kentucky Parent’s Guide about Greek Life. There are excerpts within the document your chapter can utilize for your marketing efforts directed at concerned parents.

Sample Scholarship Application – Does your chapter have a poor GPA? Do you have a problem retaining new members due to poor scholastic performance? Try utilizing a recruitment scholarship to attract better students.

T-shirt Samples – Sample t-shirt designs. These t-shirts demonstrate effective marketing with the use of popular colors and appropriate, yet catchy slogans.

Brother Badges – Template used to create professional looking name badges for recruitment.

Recruitment Information Cards – This professional looking card will allow your chapter to gather information from prospective members. All information from these cards will be used to create/update the prospect recruitment list.

Recruitment Tri-fold – This template is a sample brochure used for recruitment efforts throughout the nation. Versions of this document have been used in expansion since 1994 and are currently being utilized by many of our top performing recruitment chapters.

Fraternity Schedule Card – A template that combines recruitment efforts with key athletic dates for your NCAA teams.

Incoming Letter – A template of a document used in mass mailing efforts that welcomes students to college.

Personal Letter – A template of a document used in direct mailing efforts that invites recruits to Delta Sig activities.

Prospect Letter

Sample Spring Recruitment Letter – A template used to welcome students back to school for the spring semester and encourages them to stop by during recruitment.

Sample Spring Recruitment Letter II – A template used to welcome students back to school for the spring semester and encourages them to stop by during recruitment.

Recruitment Week Teams – A comprehensive listing of specific teams and roles members of the chapter can play during formal recruitment (rush week) efforts.

Hosting the Recruitment Retreat – Here’s a list of items that should be discussed during a half-day brotherhood recruitment retreat.

Color Coding Nametags – Formal Rush week can be overwhelming with so many students visiting your recruitment functions. Remembering names, faces, and details can be as equally overwhelming. To track the amount of times a rushee has attended recruitment functions; their bid status; and the appropriate conversations, the chapter should color coordinate the name tags of the rushees. Similar to the recruitment information cards, each color should represent a different meaning that only the brothers should know.

Dress to Impress – Not only is it important to dress to impress, it is as equally important to get others to notice your chapter. A clear and consistent marketing message is essential.

(Re)Building the Website – A chapter website can be an excellent recruitment tool, but there are certain pieces of content that MUST be included.

Sample Marketing/Communication Strategies

Talking Points for Sponsorship Advertisements – If your chapter is interested in selling sponsors but is unsure of what the members should say then check out this template.

Sponsorship Benefits and Fraternity Fast Facts – A short list of benefits a company would receive by sponsoring recruitment activities.

Presentations – A comprehensive presentation delivered at past RLA’s that will help your chapter identify, locate, and secure the best men on campus.

Presentations – Interested in speaking with sororities and other student organizations for referrals? Not sure what to say or do? Try this document.

Letter to Pledge Parents – This template can be used to introduce your newest members to Delta Sigma Phi. This approach will assist with your pledge retention ratio and may lead to donations